This Executive Summary outlines the core principles guiding how the Landscape Research Group (LRG) uses social media. It supports our mission to promote ethical, inclusive and justice-oriented landscape research worldwide.
Our Approach to Social Media
LRG uses social media to connect with members, share research, promote events, and engage communities across the world.
We choose platforms based on audience relevance, accessibility, safety, privacy and their alignment with LRG’s values.
Following an internal review, LRG no longer uses Twitter/X.
Our current presence includes platforms such as LinkedIn, Instagram, Bluesky, Facebook and WeChat, with ongoing review as the digital environment evolves.
Our Communication Values
All LRG communications—whether through official accounts or by individuals representing the organisation—must reflect our core values:
- Integrity: Share accurate, evidence-based information and credit sources.
- Respect: Engage with care and cultural sensitivity.
- Inclusivity: Use accessible language, alt text and captions; promote diverse voices.
- Responsibility: Consider environmental and social impacts, and use platforms ethically.
How We Communicate
Professional Standards
- Communicate courteously and avoid inflammatory or hostile interactions.
- Stay non-partisan in line with LRG’s charitable status.
- Escalate sensitive issues to the Communications Director.
Content Guidelines
- Check facts before posting.
- Use approved imagery and follow branding guidelines.
- Ensure accessibility (alt text, captions, clear language).
- Fact-check any AI-assisted content before publishing.
Privacy and Security
- Protect personal and confidential information.
- Comply with UK GDPR and relevant international data protection laws.
- Use strong passwords and multi-factor authentication on official accounts.
Personal Use
Staff, trustees, volunteers and partners may reference their affiliation on personal social media but should avoid implying official LRG positions.
When commenting on professional topics, a disclaimer such as “Views my own” is recommended.
Moderation and Safety
LRG prioritises the safety of staff and community members online.
- Abusive or discriminatory comments may be hidden, removed or reported.
- No one should engage with trolling or harassment.
- Concerns should be escalated to the Communications Director and, where necessary, the Chair.
Roles and Responsibilities
- Communications Director: Oversees strategy, content standards and crisis management.
- Volunteers: Support content creation and follow policy guidance.
- All representatives: Uphold LRG’s values in any communication associated with their role.
Continuous Improvement
LRG reviews its social media practices annually to ensure alignment with ethical standards, digital accessibility, and organisational goals.
Feedback from staff, members and partners is welcomed.